Her Hair Company

Brief

Her Hair Company is an eCommerce hair extension company based in Indianapolis IN that started in 2012. In 10 years they have grown to be one of the largest web-based companies in the world.

I was approached when the company was just an idea on paper and was initially tasked with creating the branding and visual identity. The branding and visual identity consisted of creating a new logo, business cards, print and digital flyers, packaging elements, and a bold new color palette. From there the goal was to create a website and national marketing campaigns that would stand out from the competition.